Discover Bloomtown: the UK's first certified palm oil-free vegan skincare brand, handmade in Cornwall. Shop their natural products now.

There are brands you stock because they fill a gap. And then there are brands you stock because you genuinely love them, and every time you open a new delivery, you're tempted to keep half of it for yourself.
Bloomtown is firmly in the second category.
Bloomtown was founded in 2016 by Preya and Med, and their origin story is one of the most genuinely compelling we've heard from any brand we work with.
After spending two years in Indonesia, the couple witnessed firsthand the devastating impact of palm oil cultivation on local ecosystems and communities. They came home changed. Troubled by the harmful and often hidden ingredients lurking in everyday consumer products, they made a decision: to create something better.
Starting from their kitchen, they began formulating natural skincare free from the ingredients that cause damage: to the planet, to animals, and to the people using them.
Today, Bloomtown is the UK's first independently certified palm oil-free company. Their products are handmade in their Cornish workshop. They're certified vegan and cruelty-free. And they've picked up a string of awards along the way, as well as an appearance on Dragons' Den.
Natural skincare has a bit of an image problem. People sometimes assume "natural" means watered-down, or that ethical means compromising on the good stuff.
Bloomtown proves that wrong every single time.
Their formulations are genuinely excellent. Beautifully scented, effective, and packaged with the kind of care that makes them feel like a proper gift the moment you pick them up. Which is exactly why they work so well inside a Seven Yays box.
Charcoal and Tea Tree Soap. Activated charcoal and tea tree, with bergamot, juniper, pine, cedar and rosemary essential oils. Brilliant for face, hands and body, and it leaves skin soft, never stripped.
Avo Mint Lip Balm. Cold-pressed organic avocado oil and cocoa butter, lifted with pure peppermint oil for a clean, tingly freshness.
Sleep and Relax Rollerball Oil. Lavender, chamomile and rose geranium in a handy rollerball for wrists and temples. The one for the friend who can't switch off at night.
Every Seven Yays box comes curated, and you can upgrade or swap any of the gifts. If someone you love reads every ingredients label, swapping in a Bloomtown favourite is a lovely way to show you noticed.