Gifting for Him/​Her/​Them — How to Pick Themes That Hit the Mark

Let's talk about choosing the right vibe for the right person.

Because here's the thing: "for him" and "for her" categories are helpful starting points, but people are more interesting than gender labels. You need to think about themes, interests, and what actually makes them tick.

Beyond Basic Categories

Yes, we have For Her and For Him ranges. They're brilliant starting points.

But the real magic happens when you think beyond "they're a woman so bath products" or "they're a man so beer."

Think about who they actually are. What do they love? What makes their day better? What would make them feel genuinely seen?

That's your real category.

The Pamper & Spa Theme

Who it's for: Anyone who needs (or deserves) some serious relaxation time.

This isn't just a "for her" thing. Plenty of men love a good spa moment. Plenty of people of any gender appreciate quality self-care products.

What works: Luxe bath products, gorgeous candles, face masks, bath salts, aromatherapy items, fluffy socks, relaxation essentials.

Why it hits: Because everyone needs permission to pause. This box literally forces someone to take time for themselves across seven days.

Perfect for: The person who's been working too hard, the new parent who needs a break, anyone going through a stressful time, the friend who never prioritises themselves.

Build this with items from our spa and wellness range, gradually building towards that Special Yay moment of ultimate relaxation.

The Drinks & Celebration Theme

Who it's for: The drinks enthusiast, the cocktail lover, the person who appreciates quality beverages and knows their spirits.

What works: Premium spirits, cocktail accessories, drink-related treats, drink themed games.

Why it hits: Because it's not just random drinks items. It's a curated journey through quality beverages, building towards something special.

Perfect for: The friend who always knows the best bars, the relative who's got a home bar, the person who appreciates craft spirits and interesting flavours, anyone who loves celebrating with a good drink.

Each door can reveal a new element of the perfect drinks experience, culminating in that Special Gift that brings it all together.

The Foodie Theme

Who it's for: Anyone who gets genuinely excited about good food and interesting flavours.

What works: Artisan chocolates, gourmet snacks, speciality ingredients, premium treats, cooking accessories.

Why it hits: Because it's a week-long tasting experience. Each door brings a new flavour discovery.

Perfect for: The person who watches cooking shows for fun, the adventurous eater, the friend who always knows the best restaurants, anyone who appreciates quality food.

This theme works across any gender or age. Good food is universally appreciated.

The Kids' Adventure Theme

Who it's for: Little ones who love excitement, discovery, and hands-on fun.

What works: Activity sets, creative projects, small toys, outdoor exploration items, crafts, educational treats, adventure gear.

Why it hits: Because it transforms a week into an ongoing adventure. Each door brings a new activity or discovery.

Perfect for: Curious kids, school holiday treats, birthday week celebrations, exam rewards.

Our For Kids range is packed with options that genuinely excite children without resorting to rubbish plastic tat.

The Teen Theme

Who it's for: Teenagers who are notoriously difficult to buy for.

What works: Trendy accessories, beauty products, gaming-related items, tech accessories, snacks they actually like, things that are genuinely cool (not what adults think is cool).

Why it hits: Because teens appreciate gifts that show you understand their world without trying too hard.

Perfect for: Birthday celebrations, exam support, "just because you're surviving adolescence" gifts.

Browse our For Teens carefully. We've curated items that actual teenagers would be excited about.

The Cosy Night In Theme

Who it's for: Homebodies, introverts, anyone who thinks a perfect evening involves pyjamas and staying in.

What works: Cosy socks, candles, hot chocolate, books, comfort foods, relaxation treats.

Why it hits: Because it celebrates the art of staying in and loving it.

Perfect for: The friend who always says "let's just have a quiet one," people who work from home and never leave, anyone who finds joy in simple comforts.

This theme works brilliantly across demographics. Cosy vibes are universal.

The Celebration Theme

Who it's for: People marking something big and brilliant.

What works: Fizz, fancy treats, celebration accessories, "well done" items, party vibes, indulgent gifts.

Why it hits: Because some moments deserve a whole week of celebration, not just one night.

Perfect for: New jobs, exam success, engagements, anniversaries, promotions, any achievement worth marking properly.

Make each gift feel like a mini celebration building towards the grand finale.

The Games & Fun Theme

Who it's for: People who love laughing, playing, and not taking life too seriously.

What works: Card games, puzzles, fun activities, joke items, party games, quirky treats.

Why it hits: Because fun is underrated. Some people just want gifts that make them smile and laugh.

Perfect for: The friend who's always up for game night, families who love playing together, anyone who appreciates not-serious gifts.

This theme proves gifts don't always have to be meaningful and deep. Sometimes fun is enough.

Mixing and Matching

Here's something brilliant: you don't have to stick to one theme.

If someone loves both wellness AND foodie items, mix them. Create a "healthy treats" box with the best of both worlds.

If they're into spa products AND drinks, build a "relaxation and refreshment" box that combines both.

The Create Your Own option lets you blend themes to match actual people, not arbitrary categories.

Reading the Person, Not the Label

The key to picking themes isn't looking at demographic boxes. It's paying attention to the actual human.

Listen to what they talk about. Do they mention needing to relax? That's your theme right there.

Notice what they already love. If their kitchen is full of fancy ingredients, foodie theme sorted.

Remember throwaway comments. "I've been meaning to try meditation" translates to wellness theme.

Think about what they need right now. Going through a hard time? Pamper theme. Celebrating something? Celebration theme.

Age Is Just a Number

Don't assume older people want "sensible" gifts and young people want "trendy" ones.

We've got 60-year-olds who love drinks boxes and 25-year-olds who appreciate relaxation themes. People contain multitudes.

Choose based on personality and interests, not assumptions about age groups.

The "I Have No Idea" Solution

Completely stuck? No clue what theme would work?

Go for a mixed box that covers multiple bases. A bit of pampering, a nice treat, something fun, something useful, something indulgent.

Browse through different ranges and pick individual items that just feel right for them, even if they don't form an obvious theme.

Sometimes the theme is simply "things I know you'll love."

The Power of Specificity

Generic "for him" gifts feel generic. Themed gifts feel thoughtful.

A random collection of men's products says "I bought man things for a man."

A carefully themed drinks box says "I know you love craft spirits and I thought about this."

Specificity equals thoughtfulness. Always.

Trust Your Instincts

You know this person. You know what makes them happy.

If your gut says they'd love a pamper box, trust that. If your instinct says go foodie, go foodie.

Don't overthink it to the point where you second-guess yourself. Your first instinct is usually right.

Remember: It's About Them

The best theme isn't the trendiest one or the most expensive one.

It's the one that makes them feel understood. The one that shows you were thinking about who they actually are.

Whether that's drinks lover, spa enthusiast, adventure kid, or cosy homebody – pick the theme that matches the person.

Ready to find their perfect theme?