
Even pre-curated boxes can feel incredibly personal. You just need to know the tricks.
So you've chosen a Ready-Made box. Brilliant. It's going to be gorgeous.
But here's a little secret: even pre-curated boxes can feel incredibly personal. You just need to know the tricks.
Every SevenYays box comes with space for your personal message. And honestly? This is where the magic happens.
Don't just write "Happy Birthday, love Sarah." Dig a bit deeper.
Try these instead:
A specific memory you share
An inside joke only they'll get
Why you chose this particular box for them
What you hope their week brings them
A genuine, heartfelt reason why they're special
Your message is the first thing they see. Make it count. Make it personal. Make it something they'll want to keep.
We've got over 100 box designs. Over. One. Hundred.
This isn't just about pretty packaging. This is about finding the design that speaks to them.
Think about:
Their favourite colours
Their style (bold and bright? Soft and elegant?)
The occasion (milestone birthday? Just because?)
Their personality (fun and quirky? Classic and sophisticated?)
What would make them smile when it lands on their doorstep
The box design transforms a gift into their gift.
Here's something brilliant: you can schedule delivery for any date up to 12 months in advance.
Want the box to arrive exactly seven days before their birthday? Sorted.
Want it to land the day they get back from holiday? Done.
Want them to start opening doors the Monday of their birthday week? Easy.
Thoughtful timing shows you've planned ahead. That they're worth the forward thinking.
Got access to their place? (Partner, family member, flatmate?)
Hide a bonus note or small surprise to find on one of the days. Tuck it beside the box, not in it. A note that says "Don't forget to check behind the kettle after Day 3."
Suddenly, a Ready-Made box feels like a treasure hunt you've masterminded.
The box is personal. How they experience it can be even more so.
Suggest in your message that they:
Open each door at a specific time (breakfast treat? Evening wind-down?)
Share photos with you as they go
Save all seven gifts until the end and open them together
Open doors with their kids/partner/cat (we don't judge)
You're not just giving a box. You're creating a ritual. That's incredibly personal.
Even with Ready-Made boxes, you're making a choice based on your knowledge of them.
Picked the gin box because you remember them mentioning they love a G&T? Personal.
Chose the spa box because you know they never take time for themselves? Personal.
Selected the kids' box because you remember exactly what makes their little face light up? Personal.
The act of choosing shows you pay attention. That's the personalisation.
Some people add delivery instructions that make the gift even more special.
"Please leave with the neighbour at number 42 – she's in on the surprise"
"Delivery on Saturday morning when they'll be home to open it straightaway"
"Leave in the porch so the kids don't see it before their mum does"
These little details show thought and care.
The SevenYays box doesn't have to stand alone.
Maybe it arrives the week before you're seeing them for their actual birthday.
Maybe it coordinates with plans you've made for Day 7.
Maybe it's part of a surprise you've been plotting with others.
Context makes everything more personal.
In your personal message or in person, tell them why you picked this specific box.
"I chose the pamper box because I know how hard you've been working lately"
"This gin collection reminded me of that brilliant night we had in Edinburgh"
"The kids' adventure box made me think of how you're always curious about everything"
The story behind the choice adds layers of personalisation.
If you know they've got something special happening during their week, time the box around it.
Important meeting on Day 3? That day's treat becomes a good luck charm.
Tough day predicted for Day 5? That gift becomes a pick-me-up.
Date night planned for Day 7? The Special Gift becomes part of the celebration.
After they've opened Day 1 or 2, send a message. "How are you finding your week of yays? Which door are you most excited about?"
Engaging with their experience makes the gift feel like an ongoing conversation, not just a one-time thing.
The most personal gifts aren't always the ones where you chose every single item. Sometimes they're the ones where you chose exactly the right vibe, the perfect timing, and wrapped it in a message that shows you truly see them.
A Ready-Made box with a heartfelt message, perfect timing, and the right box design can feel more personal than a custom box chosen without much thought.
It's not what you choose. It's why you chose it, and how you present it.
At the end of the day, personalisation isn't about making something custom. It's about making someone feel seen.
Every choice you make – the box design, the message, the timing, the theme – is a chance to show them you were thinking about them specifically. Not just buying a gift. But choosing something for them.
That's what makes it personal.
Ready to add those personal touches?